KUIU Founder Passes Away at Age 47

The hunting community is in mourning after hearing about the loss of an industry leader. The founder of KUIU and former NFL player Jason Hairston took his own life on September 4th, 2018.  He was a great man and a visionary in the hunting industry. He will be greatly missed.

KUIU issued the following statement about Jason’s passing.

We are incredibly saddened to report that Jason Hairston, the visionary leader and founder of KUIU, was found dead at his home in Dixon, CA on Sept. 4, 2018. He took his own life. He is survived by his wife Kirstyn and 2 children. The family has requested that donations be made to support CTE-related research at the Boston University Concussion Legacy Foundation in lieu of sending flowers.

Jason, 47, founded KUIU with a vision to bring the lightest and highest performance technical fabrics and designs directly to customers through a radically transparent business model.

Here at KUIU, we are committed to fulfilling Jason’s vision for this company and our hunting community. While our employees are understandably shocked by the news of Jason’s death, we are driven to ensure that Jason’s spirit lives on through the success of this company. Our customers and supplier partners should know that we are here to meet their needs.

Jason’s close friend and KUIU executive Brendan Burns: “Jason was the first to recognize a need within the outdoor community for products of uncompromising quality, designed to thrive in the harshest conditions. Jason was a visionary leader who worked tirelessly to bring his concept to life, and his legacy lives on in KUIU’s spirit of relentless innovation.”

Fox News reports that Jason had just returned from a sheep hunt with Donald Trump Jr in late August. The president’s son posted the following statement on Instagram.

I have no words. I will always remember our adventures and sharing a campfire with you. They will be some of my fondest experiences in the outdoors. You were and will continue to be an inspiration to all outdoorsmen and women for generations to come. Thanks for the friendship and the memories buddy. I’m going to miss you. R.I.P

Jason had been battling chronic traumatic encephalopathy (CTE), a degenerative brain disease found in athletes and others who have repetitive brain trauma.

Our thought and prayer go out to Jason’s friends and family. You will be greatly missed and never forgotten.